Let me tell you a quick story.
Back when I first started publishing writing about education, other teachers would literally laugh at me and my “strange” behavior.
Whether it was the way my eyes were glued to my laptop even after the parking lot emptied, the way I made strange allusions to getting to work early during a snowy delayed opening to school, or how I would often be walking around the school, after-hours, talking to clients about an ongoing project.
(Notice I keep all client-related work to mornings, afternoons, and evenings. This is simpler than it sounds.)
Anyway, teachers laughed often at the way I did things.
And, it made me feel lonely at times.
If you’re doing your own thing in the world of education, whether as an entrepreneur or a consultant, you’ve probably dealt with this. And the more standard of a path the others around you are taking, the more people will be chuckling at your drive and determination. Especially people who inquiry, in a not-so-subtle way, about how long you’ll be pursuing this “thing,” anyway?
Yes, these thoughts from others creep into my self-talk.
And, I have often doubted myself as a result.
The point of all this?
The world of education is a place where the status quo reigns. If you’re a business owner or consultant, and you’re trying to make a change, you’re going to face resistance. Of course, this will come from the educators or parents you’re trying to reach. But it can also come from the people who are closest to you.
This is why I now offer the chance to work with me “for the day.” I can help you write more copy for your marketing and sales materials in one standard work day. But it’s also a way to help you bust through overwhelm or uncertainty you may have.
Not sure if a teacher would use this term or that?
Ask me, and I’ll tell you.
(You can also simply set me up with a few directions, an outline, or some customer interviews, and ask me to get to work. One advantage of hiring a “side-hustle” copywriter during my “full-time” summer hours is that I can write fast, but don’t have to cram thing in to nights and weekends.)
Need help developing a content or social media strategy?
Show me what you’ve been creating and posting so far, how frequently, and where, and I can help you develop a plan, a cadence, and a set of channels that will work together to drive the attention you’re looking for.
Want to know how to present a feature of your product (you know it’s incredibly powerful) in a way that makes educators see the benefit in their school, household, or classrooms?
I can suggest some copy tweaks to your emails or landing pages, too.
Prove it, you say?
You can go to the link below to see how I helped the fine folks at Edpuzzle win some of their best business results. While their awesome product, smart team, and excellent business model take nearly all of the credit, the tweaks I made to their copywriting offered some help, too. This is according to their head of growth, Xavi.