Today’s guest on The EdTech Startup Show is Rebecca Sadwick, startup advisor, go-to-market strategy consultant, and the founder of Strategica Partners.
Rebecca’s track record of helping tech companies develop actionable customer insights to drive growth and go-to-market strategies has been recognized by Inc. 5000, Forbes, and the Los Angeles Business Journal.
By actively mitigating assumptions and emphasizing first principles thinking, each strategy and brand Rebecca develops has a fresh advantage, while leveraging the depth of experience that comes from working with diverse tech clients across all industries.
Through radical open mindedness and responsiveness to companies’ unique needs, Rebecca elevates brand identities that users internalize and advocate for.
Rebecca’s journey from policy to startups:
Questions for Rebecca Sadwick
- What is Rebecca’s background and her current projects?
- How did Rebecca ease into a role that was filled with uncertainties?
- What is “go-to-market strategy”?
- Should a startup dominate a niche market or capitalize on existing momentum?
- How can you, as an entrepreneur, hone in on a need that you can potentially turn into a business?
- What are Rebecca’s favorite resources for learning more about business?
- How should you go about choosing marketing channels?
- Why should market research come before product research?
- What makes a good partnership?
- What are some best practices around the hiring process?
How to develop a marketing plan for your startup
Highlights from my conversation with Rebecca Sadwick
- Go-to-market strategy basically revolves around getting “people who can benefit from the product to know about it and want to buy it.”
- Long-term momentum should be one of the first and most important considerations of a startup.
- Positioning should be the core of your marketing strategy.
- When creating a product, always remember that when something needs explanation, you’ve already lost.
- Let the market dictate how they like to buy.
- Partnerships are not a substitute for other direct strategies.
- Quantitative data can drive worse decisions than a lack of data altogether.
Important links from this episode
- Reforge Growth Series by Brian Balfour
- Seth Godin
- Sean Ellis
- The Lean Startup by Eric Ries
- Rebecca Sadwick on Twitter
Finding the best marketing channels for your edtech product
If you liked this episode, then please
- Subscribe to The EdTech Startup Show in your favorite podcast player
- Leave a rating for the show on iTunes.
- Write an honest review of the show.
- Share it with an educator, parent, or entrepreneur in your life.
- Send your feedback to Gerard Dawson on Twitter or LinkedIn
Wait! Don’t miss what Rebecca Sadwick shared exclusively with readers of the Business of Learning Letter.
To hear Rebecca answer “What are your top 2-3 tips for hiring in EdTech?” (plus exclusive clips from other guests), enter your email in the form below now: