Today’s guest on The EdTech Startup Show is Kirby Salerno. Kirby is the Founder & Principal at BroadReach EdTech Advisors.
Kirby is a sales and marketing leader with nearly 2 decades of experience in the EdTech industry. He has led revenue generation, partnership development, customer success and marketing teams as an executive at Amazon and several venture-backed EdTech start-ups.
On this episode, Kirby shares
- Kirby’s story of starting his EdTech career in Seattle in the early 2000s
- Why selling to schools (not districts) is the approach Kirby recommends for many EdTech companies
- The common mistakes in building sales teams that Kirby often sees
- How to build rapport and evaluate the situation when coming in as an interim sales or marketing leadership role
- What it’s like to be a Mets and Bills fan while living in Boston
- How the companies Kirby works with have responded to coronavirus
- The permanent changes that will result from schools being forced into remote learning
- Kirby’s concept of “The EdTech Stack” that schools will need to pivot between in-person and remote learning
- What is “flexible learning”?
- Schools need. a plan for FAPE in a remote learning world
Important links for this episode
- Connect with Kirby on LinkedIn
- BroadReach EdTech Advisors
- Sandi Everlove
- Education Modified
- Barbara Bush Foundation for Family Literacy
- Money Experience
- Unruly Studios
- Amazon Education
- Teach First
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