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Gerard Dawson

Exploring the intersection of business, technology, and education.

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Jedi-level social media

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Sooner or later, everyone is going to have to learn Jedi-level social media moves. 

I’ll explain what I mean. 

Right now, everybody has a platform, and that’s a good and a bad thing. Because it’s free, easy and quick to share your message, but that means it’s also free, easy, quick, and usually anonymous for, whatever you want to call them, haters, trolls, or critics to comment on whatever you’re doing. 

So many more people in today’s age will need to learn public relations tactics for their own social lives and even their own mental and emotional wellbeing. 

Let me give you an example to explain what I’m talking about: 

Over the past few days, as you might have seen, I’ve been sharing by EduHustles project with some teacher Facebook groups. The groups are from all around the country, and a few are even international, because there are many English teachers from America or the UK living abroad and teaching English.

And I’ve had a lot of positive response. I sent out the first job, and hundreds of teachers looked at it, and fewer but many still visited the page and applied. 

But there was one page on Facebook, a group of English teachers from America and the UK teaching abroad that had interesting reactions to my post.

One of the comments said this: 

“Yep. This doesn’t sound dangerous in any way at all. Good luck with creating that list of teachers willing to do shady side hustles.”

[00:02:36] And another comment said this: 

“so you don’t and won’t earn any income from this?” 

And I thought those two posts were fascinating. 

First, because nowhere did I imply or suggest that I was or was not trying to make money off the service. I don’t, but I could imagine plenty of ways that I could ethically and honestly make money from it in the future. 

Plenty of job boards and job websites, do a mixture of free and paid posts, and there’s many other ways I could ethically offer something to that group of teachers or to companies looking to work with those teachers. 

So it was fascinating that this person responded like that. 

And for the other question of the guy discussing that this was sarcastically saying, “this doesn’t sound dangerous in any way,” that was surprising too. 

I can’t even imagine why he thought this was dangerous, especially with me suggesting that many of the jobs would be online and remote and all of the jobs would be education related. 

So of course, getting to the title of this episode, the Jedi level social media secret here is not to respond to these people.

You will never be able to win an argument or get people to see things your way if that is the beginning of the conversation. 

Maybe you’re not sharing a message publicly now. But  in today’s environment, eventually you will, and you’ll deal with people who either deliberately misinterpret your message, or through sheer lack of reading comprehension, misinterpret it.

[00:04:50] And when it’s clear that there’s not going to be any middle ground to be found, it’s important to use the Jedi level social media trick of simply ignoring people. 

Here’s how you can continue the conversation: