If you’re trying to sell a product or service to schools, then you’ve learned a simple truth. Marketing for education companies is not the same as other industries. Generic agencies and generalist freelancers don’t cut it.
I help education companies, EdTech startups, and solo consultants get more leads, increase awareness, and tell a better story. Here’s how I do it:
| Copywriting | Marketing Strategy |
| +web copy & landing pages +emails +paid ad copy +biz dev experiments +case studies and blogs | +inbound marketing +planning launches +email marketing strategy +onboarding & retention |
I’ve spent a decade learning about the school leaders, parents, or teachers you serve.
While others jump from niche to niche, wherever they can get paid, working with me means:
- Hiring a specialist
- Saving time on explaining your product
- Knowing we share a mission: make an impact on learners
You may have already seen my writing about teaching, learning, and schools on these websites…
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So, are you looking for more proof? If that’s where you’re at, then you can read a case study, or find out what a current client says…
After some small scale projects we were confident we’d get a lot of value from retaining Gerard.
Working with Gerard is valuable and fun. He interviews community members, produces interesting blog posts that get attention and provides ad-hoc editing and ad copy. Gerard responds quickly, is proactive at raising ideas and opportunities, and follows-through diligently.
We’ve seen our blog subscriber base grow and have been able to use his writing for PR and to improve the effectiveness of our ad campaigns. So Gerard has helped improve the effectiveness of our marketing efforts
If you've read this far. Then you're ready to take the next step. So I have a question for you.
Are you ever worried that your marketing sounds "off" to educators?
If you're saying "yes," then enter your email in the form below and I'll help you find out 👇
And when you do, you'll get enrolled in The 5-Day Copy Fix.
Get tactical suggestions on copywriting, mindset shifts for your marketing strategy, also...
- Why the "education" market doesn't exist (and why thinking it does can be a big problem for you)
- The ONE mistake you are probably making right now in the marketing for your education company (and, of course, suggestions for how to fix it)
- A quick example of how I helped "EdTechCo" revitalize their sales emails
- The 3 types of educators you must talk to before you write your sales or marketing copy
- An inside look at two things your competitors are probably doing, and how you can win by doing something different
100s of education entrepreneurs have taken this simple free course and shared feedback like this:
" Your 5-day tutorial is super! Loved reading it."
"I don't know how you manage to write such an informative email every day, and if it were only once every few days or once a week, it would still be pretty amazing. But I'm not going to complain about too much gold. Your advice is usually very distilled and gets me newly focused. "
To enroll in The 5-Day Copy Fix, enter your email in the form below. After you complete the form, you'll get lesson one within minutes: